Monday, May 19, 2008

I called it! CW is on probation!


The Wall Street Journal online is putting something out in the open. Apparently my views of CW are not in vain. Check out some of the info they are talking about.
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The network has lost about 28% of its target audience of 18 to 34 year olds so far this season. Its ratings during this month's "sweeps" period -- the all-important measure upon which future advertising rates are set -- are down about 22%.

Advertisers eager to reach a young demographic initially clamored to sign on to the CW, but have since cooled to the network. Steven Kalb, director of broadcast media for media-buying firm MediaHub, owned by Interpublic Group, says there were high hopes for the network when last year's lineup was unveiled. Now, he says, "It has collapsed."

Part of the problem is that the CW's young audience is most prone to spend leisure time on the Internet. Last winter's Hollywood writers' strike, which forced scripted shows off the air for three months, hastened the defection of viewers to the Web.

CW executives attribute the network's poor ratings performance not to a lack of viewers but to flaws in the system of measure. "Obviously, we would have liked to do better," Ms. Ostroff said this week. "Our young audience certainly knows how to get their content in different ways, and we have to figure out different ways to measure how they're getting it."

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So time and time again, I've mentioned this and it doesn't take a smart person to figure this mess out. Because I am a type-A who loves lists, I will tell you, CW, why you are failing. And if someone knows anybody from the CW, forward this blog to them
  • Stop with the rich white kids! It outdated and it's tired! You have three of your main shows in fall all about the same thing, RICH WHITE KIDS. Does that make sense?
  • Add color back to your screen. You got rid of your shows of color. You are truly CW, the Completely White network. I will sic the NAACP on you to change up your format.
  • We don't want to see teens in every drama, that's what Nickelodeon is for.
  • And if you're going to put teens in drama, get some fresh ideas. Think about the issues that are affecting kids of today, maybe that can help you with real stories.
  • Men watch TV too! This "women only" plan will fail.
  • The 28% you lost were probably the men, people of color, and people with common sense.
  • Get some real dramas, like stories about single mothers, the lower class, some sci-fi, and a gay soap opera.
  • Quit hiring 20 year-olds to create your TV shows.
I'm done telling CW what they should do, however if they paid me I would gladly get their 28% back in abundance!

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Viktor is a small town southern boy living in Los Angeles. You can find him on Twitter, writing about pop culture, politics, and comics. He’s the creator of the graphic novel StrangeLore and currently getting back into screenwriting.